The Vancouver Club was founded in 1896 by the city's business pioneers. With 95 years of history and tradition, The Club is renowned for it's unmatched service and is amongst Vancouver's longest standing establishments.
We worked with The Club to revive and celebrate their heritage while communicating to a new market of young, successful professionals. 8 months of research and process culminated in a comprehensive rebrand which included brand strategy, brand architecture, marks, typography, colour, photography style, writing style, brand guidelines, launch video, 2 photo shoots, copywriting and a new website.
“An interesting part of the process was: they were listeners. They came in and wanted to hear my story. My version. And for a long time, didn't say anything back. Just listened, to me.”
Philip Ireland, General Manager
A 48 page brand manual. Includes club history, identities, typography, colour, photography and writing style, social media strategy, and marketing guidelines.
The site takes inspiration from the pages of Harper's Bazzar circa 1960. We explored how magazine spreads might translate to the web.
In the 1960s, designers like Alexy Brodovitch pioneered the way two page layouts connected elements together. By aligning elements between each side of the page and through a magazine, they created a visual language that designers depend on to this day.
While there have been many attempts to mimic magazine spreads on the web, these are often literal translations which ignore the unique properties of the web. We worked to imagine how spreads might translate to a scrolling screen environment and connect elements over the course of a vertical page.
These marks represent the continuation of a century old tradition.
Reviving a nearly century old tradition, we worked to create a new iteration of the brand mark. The monogram had undergone regular stylistic updates since The Club's inception, each true to its time. The goal was to make this iteration an honest continuation of that tradition; one that drew from its roots while looking to its future.
The crest was also further refined and updated to an iteration that is more flexible for display applications ranging from screen to embroidery.
We executed 3 separate photoshoots at The Club, showcasing the environment and atmosphere of The Club with a fashion forward edge. Since The Club had traditionally not used images with people in them at all, this required great care.
The Vancouver Club hosts the most incredible weddings in the city. This is a glimpse into their world.
This video was produced alongside a photo shoot for The Club's Engage wedding show. The resulting campaign spans online advertising, magazine, print pieces, web presence and of course video.
We produced a photoshoot to showcase The Club as the most lavish wedding venue in the city.
Initial results from The Club's updated website and the online campaigns we have run.
As part of our ongoing work for The Club, we have executed campaigns across magazine advertising, PR and media outreach, social media and online advertising across several platforms. At this early stage, we have achieved several traffic goals and built engaged groups of Twitter and Facebook followers.
About The Still
Brand development & strategy
We solve business problems for our clients. We are listeners, strategists and story tellers.
We work exclusively with people whose conviction and projects inspire us. These people care deeply about their craft. They sweat the details. We understand one another and, through long term relationships, earn the trust that makes it all work. It's these relationships that allow us to stay focused and to create our best work.
Process
We begin by listening and by asking questions. We learn our client's history and culture. We become a part of it. We talk to their employees, their customers, their competitors and their partners. We discuss their values, goals and challenges. We help identify the things they are already doing right. We bring fresh perspective and often, this process gives them new insight into their business.
Together, we find what sets them apart from the rest. This is what makes them successful and what allows us to tell honest stories that people connect with.
With this context in hand, we work closely with our clients, creating strategy to help them achieve their goals. This strategy becomes the core of a system of communication which reinforces a unified message. Their voice.
But ideas are worthless without perfect execution. Driving both strategy and production we ensure that execution. Often, this will take the form of photography, print design, web design, social media, advertising, analytics, space design, event design and film.
Then we measure. We collect data and study feedback. We test these results against our goals and we continue the conversations we started with. We constantly refine and adapt our projects and strategy.
We continue this process over the course of years; lovingly evolving our client's brand, earning their trust, building business and achieving their goals.
This is what we do. We love it.
Adam Bognar
Brand Strategy & Creative Direction
604 336 0146
Andrew Simpson
Brand Strategy & Technical Direction
604 336 0146