The Vancouver Club rebrand brief required a fresh take on a dusty image, but our research showed that the value of the brand lay in its heritage and related mystique. Pulling heavily from traditions and history, we elevated the old elements, reframing them as classic and elegant.
The Vancouver Club Rebrand
Reviving a nearly century old tradition, we worked to create a new iteration of the brand mark.
The Club's brand guide is aimed at a range of stakeholders from internal marketing and sales staff to external production partners.